My artist represents social groups of both genders aged 15-25, I used the website 'UK Tribes' to find a specific social group which best fits the audience I aimed my artist at. After carefully reviewing each tribe I found that the category of 'Alternative tribes' best fit the general description of my audience and targeted social groups with 'Young alts' being a more specific description of my audience. The description for the tribe is as follows: The tribe who want out of the mainstream - an experimental tribe trying anything from grunge to hardcore. It goes on to describe them as 'wanting out of the mainstream', this is essentially what indie/alternative music is based on and it is very common for lyrics about not fitting in to mainstream society to feature in songs from indie/alternative artists.
My artists and a real artist - Alex Turner, lead vocalist in 'Arctic Monkeys' both have similarities and differences. They are similar in the physical sense that they are both of the same ethnicity and have similar style hair cuts that resemble a purposeful messy look that aids in convincing audiences of the 'laid back' and carefree personality that both the real artist and my own created artist are attributed with. Both artists are slim of figure and are portrayed in a way that gives them an air of mysteriousness that intrigues audiences.
In the article on my double page spread I made use of the article to create a particular background for my artist that shows him to be a typically rebellious character with no concern for how people think of him in the media, this is a common trait amongst indie/alternative artists with many of them frequently referencing parties, getting drunk and drug taking. I made reference to such things in the article by talking about my artist making headlines for 'drunken bar fights'.
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