Thursday 19 January 2017

Analysis of an institution

ICP Media/Time Inc.

ICP Media was founded in 1968 and is now known as Time inc.UK. This company is a digital publisher in the UK for consumer magazines (such as NME) and has published an array of magazines which has lead them to selling over 350mil copies a year. This company would be suitable for publishing my magazine because the target market to NME is similar to the target market for my magazine.


In April 2012, IPC Media won an award for Best Production Team of the Year at the Professional Publishers Association Production and Environment Awards 2012. Almost two in every three UK women and over 45% of UK men read a Time Inc. (UK) Ltd magazine.



Bauer Media Group


Bauer Media Group is a European-based media company, with headquarters in Hamburg, Germany. The Bauer media group manages a portfolio of more than 600 magazines, over 400 digital products and 50 radio and TV stations around the world. The portfolio includes print shops, postal, distribution and marketing services.

Bauer publishes Q and Kerrang magazine which again is a similar type of magazine to the one I will be creating (The Q music brand has expanded to Radio and Television, with Q Radio and Q TV being music entertainment that specialises in indie, rock and alternative).

Bauer's publications have done well globally for similar target markets to mine and they have gained a great reputation with the public. Music wise, magazines like Kerrang feature well-known bands like Panic! at the Disco of whom are similar to the band I will create for my magazine.

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