Age 16-30
Gender: Equally male and female.
Description: Indie music is a genre enjoyed by all kinds of people but audiences are most likely to be students with a passion for going out and enjoying themselves, living for the weekend and spending their last penny on enjoying themselves. Indie fans are less likely to listen to radio due to the lack of indie music played, more likely to be a frequent gig-goer and spend summers with arms littered in festival wristbands. They will be open minded to new music and new experiences, often indie fans will take interest in other genres such as alternative and hip-hop.
Specific profile:
Name: Dan Humphrey
Age: 18
Interests: Music, Tennis, Gym, Partying, Festivals.
Favourite bands/artists: Catfish and the bottlemen, The Wombats, Jamie T, Two Door Cinema Club, Arctic Monkeys.
Dan is a student currently studying his second year of A levels with plans to go to Nottingham Trent University to study business management. He enjoys festivals and has been to Glastonbury twice and plans on going to Bestival and Leeds in the summer of 2017.
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