As I myself have a strong interest in indie music, I decided to search for a tribe on UK Tribes that represents myself. After reviewing the tribes shown on UK Tribes, I have decided that the two tribes that are most like the audience I am targeting with my indie music magazine are:
'Young Alts': The tribe who 'want out' of the mainstream - an experimental tribe trying anything and everything from grunge to hardcore. Young Alts are a long standing youth Tribe – the entry level Alternatives that simply want to set themselves apart from the Mainstream by looking alternative, listening to alternative music, having alternative views… Even if they are Mainstream in every other sense!
'Scenesters': Replacing the recently demoted hipsters - the scenesters encapsulate everything that hipsterdom failed to in recent years. Setting themselves apart by creating new trends by co-opting fashion and music from across the tribal map and blending it with their own individual attitudes. Ever difficult to pin down, they move at lightning speed through youth culture - moving onto whats 'next' before it has a chance to become 'now'.
This description shows this tribe to enjoy anything new, I will therefore include many 'new' artists, albums or information in my magazine cover, contents and double page spread as this will appeal to my target audience.
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